The Road towards a Secure User Experience
Traditionally, security is perceived as a barrier towards a positive user experience; these expectations have shifted over the last decade. If we open up our current banking or email app on our phone, we expect both security and a positive user experience. Give us one without the other and you can bet that customers will be looking elsewhere, and especially with tens, sometimes hundreds of other options, depending upon the context, the switching cost may be relatively low.
July 20, 2017